⚠️ Warning: This is ONLY for firms that can take on 10–15 new estate planning clients in 90 days
How it works
A lead calls at 4:47pm, nobody picks up, and that file becomes someone else's client. Here is the whole system, in order.
We write and run paid ads to homeowners, parents, and business owners in your county who are actively thinking about wills and trusts — one specific offer, not a generic "estate planning attorney" ad.
Cold audience → interested prospectTraffic lands on a page built to qualify, not to impress: assets, timeline, whether the decision-maker is available. Tire-kickers screen themselves out before they touch your calendar.
Interested prospect → qualified leadEvery call, form, and DM answered in seconds — 24/7, English and Spanish. It qualifies, answers routine questions, declines matters you don't take, and books straight into your calendar.
Qualified lead → booked consultConfirmations, reminders, and reschedules run automatically by text and email right up to the meeting. Leads who go quiet get worked for weeks — not two calls and a "did not hire" tag.
Booked consult → consult that showsYou run the consult and collect the fee on the call. Payment moves the matter forward and triggers the engagement letter. You see cost per consult and cost per signed client every week.
Consult → signed, paid client